We CREATE TOY LABSAre Toy ConsultantsAre Toy AnalystsAre Play Space Consultants
for All Playthings & Environments
Are you
a Toy & Game Innovator?
-Partner with us!
We guide you along the process to ensure inclusive, developmental, and enriching play experiences across toys, games, parks, and family-friendly venues.
Toy Analysis & Play Environment Consulting
We bring years of experience in playing, evaluating, and advising on thousands of toys—helping you create products that truly make a difference.
We collaborate with product developers, manufacturers, and inventors to refine concepts, boost market readiness, and ensure meaningful, developmentally supportive toys and games.
We partner with municipal leaders, urban planners, and agencies to shape public play spaces and community environments that foster universal engagement and child development.
We work alongside resorts, malls, and private developers to create family-centric destinations that engage children of all abilities, driving loyalty and memorable experiences.
user centric
Product Analysis & Insights
business strategy
Play Environment Consulting
from idea to product
Inclusive & Accessibility - Oriented Recommendations
Market & Trend Insights
On-Site Evaluations (Travel)
Play ImPact
A selection of brands we’ve partnered with to create inclusive, developmental, and enriching play experiences across toys, games, parks, and family-friendly venues.
Case Snippet
From Concept to Market
A leading educational toy company partnered with Play To Do for early-stage analysis. By applying our sensory and cognitive development expertise, they refined their product’s tactile, visual, and auditory features, improving engagement and usability for neurodivergent children.
Impact: A product line that saw a 35% increase in market adoption by special education programs.
Case Snippet
Sensory-Optimized Plush Line
A leading toy company approached Play To Do seeking expert consultation on their new toddler & pre-K plush toy line. Their goal was to enhance the sensory benefits of their products.
We introduced the "Sensory Triad"—a term we coined to help brands understand the power of three when designing sensory-rich experiences. We emphasized that combining three key sensory elements—such as visual, auditory, and tactile stimulation—creates a more engaging, developmentally supportive, and inclusive play experience for children.
Impact: A standout plush collection that resonated with parents, educators, and therapists, reinforcing its educational and sensory benefits while boosting market appeal.
Case Snippet
Multisensory Learning & SEL Integration
A children’s book creator partnered with Play To Do to refine a book series designed to support social-emotional learning (SEL), second-language acquisition, and interactive engagement. While the book was already visually engaging and conceptually strong, the creator sought expert insights to enhance its educational impact and real-world usability for parents and educators.
Case Snippet
Transforming a DIY Product into Real-World Educational Opportunity
A company developing a DIY jewelry-making kit for children partnered with Play To Do to enhance its real-world learning potential and broaden its appeal beyond simple crafting.
Our Approach: Integrating Entrepreneurship & Financial Literacy.
Through a series of structured focus groups and product evaluations, Play To Do identified opportunities to transform the DIY crafting experience into an interactive entrepreneurial learning resource.
Hear from
happy
clients.
At Play To Do, our expertise is rooted in a deep understanding of child development, sensory integration, and product design. We partner with visionary toy and game innovators, educators, and urban planners to create engaging, developmentally supportive, and inclusive play experiences. Our insights help refine concepts, enhance market appeal, and ensure every product delivers maximum developmental impact.
“We’ve collaborated with this team on several focus groups and have seen valuable improvements in our designs. Their ability to analyze child interactions and translate them into actionable recommendations and strategy is critical.”
Founder
Toy Industry
“The input we received was invaluable, helping us ensure that our products meet the developmental needs of diverse children. Their insights into sensory integration and motor development have made our educational materials and program more inclusive and engaging.”
President
3DuxDesign
“Working with the team has helped us refine our approach to product development. Their deep understanding of child development and play patterns has significantly enhanced the design process, ensuring our products are both innovative and inclusive.”
Vice President
Advanced Design
“The expertise provided in child development has been key to improving our toy designs. The team identifies areas for growth and provides actionable feedback aimed at ensuring our products are both engaging and developmentally appropriate.”
Toy Inventor
Innovations
💡 Challenge: A leading toy brand needed help ensuring their latest STEM toy was engaging for children with sensory processing challenges.
🧩 Our Approach: Play To Do conducted hands-on user testing, providing research-backed feedback on sensory engagement, accessibility, and developmental appropriateness.
🌟 The Impact: The toy was redesigned with enhanced tactile elements and dynamic features, increasing market adoption and positive reviews from families and therapists.
Case Study
Toy Brand
As a veteran special education teacher, working with Play To Do on product reviews and parent/ teacher materials has been a tremendous experience. Their creativity, innovative thinking and thoughtfulness for students of all levels has been crucial for the development of a variety of products for use in the classroom.
Educator
Special Education
The games/ toys Play To Do introduced have increased student engagement, skill development, aided in tiered learning. Other products support social/ emotional learning and have become integral learning tools within my school district. The team’s tremendous knowledge and expertise has been integral in the development of numerous successful and well loved learning products.
