Why Testing Play Matters
Great toys don’t just entertain—they create meaningful moments for children and families. That’s why Play To Do ensures every product we test delivers true engagement, learning, and joy.
That’s why we customize every focus group to meet the needs of our clients while ensuring that their products truly engage, support, and delight children.
Before we ever put
a toy in front of a child, we ask:
💡 What does the brand want to learn?
💡 What challenges do they face in product development or marketing?
💡 What unique strengths or concerns should we explore?
We don’t stop there. With our deep knowledge of child development, sensory integration, and play behavior, we help brands uncover hidden opportunities—small but powerful refinements that maximize a product’s impact and inclusivity.
Because at Play To Do, we don’t just test play. We make play better.
“Our collaborative approach ensures that we capture the essence of what truly engages children while addressing our partners’ unique objectives.”
Better Play,
Better Products,
Better Impact
At Play To Do, we bridge the gap between what brands need to succeed and what children need to thrive. We don’t just analyze play—we partner with brands to create experiences that bring joy, learning, and inclusion to every child.
“Our tailored recommendations not only address your unique challenges but also drive measurable improvements in product performance and consumer satisfaction.”
🎯 Let’s create something extraordinary! Whether refining an existing product or developing something brand new, Play To Do is here to elevate your vision. Let’s talk play!
