Step 1:
Every Client, Every Product
—A Tailored Approach
No two products are the same, so no two focus groups should be.
What we customize:
✔️ The questions we ask parents and children.
✔️ The types of play experiences we set up.
✔️ The observational methods we use.
For some clients, it’s about brand positioning—how their product stands out in a crowded market.
For others, it’s about ensuring real developmental benefits—whether the toy supports sensory learning, fine motor skills, or creative expression.
Step 2:
First Impressions—Do Kids & Parents “Get It”?
Before play begins, we explore visual appeal, messaging, and expectations.
Parents:
✔️ Is the packaging clear and compelling?
✔️ Does the price align with perceived value?
Children:
✔️ What grabs their attention first?
✔️ Do they instinctively understand what the product does?
✔️ Would they choose it over another option?
Why this matter:
If a toy doesn’t excite kids before they even open the box, something needs adjusting.
Step 3:
Hands-On Play—The True Test
Now, we step back and let kids explore, play, and react naturally.
✔️ What features spark curiosity?
✔️ Where do they get stuck?
✔️ How long do they stay engaged?
📌 For brands focused on usability: We track ease of play, instructions, and frustration points.
📌 For companies prioritizing long-term engagement: We observe replay value and motivation to return.
“By testing products over time, we provide insights that are not just immediate but reveal long-term developmental benefits.”
Step 4:
Real Talk—What Kids & Parents Really Think
After play, we capture authentic feedback through guided discussion and observation.
🌟 “What was your favorite part?”
🌟 “Would you put this on your wish list?”
🌟 “What would you change to make it better?”
Parents also weigh in—sharing insights on durability, educational value, and whether they’d purchase the product.
This ensures brands get the full picture—what excites kids and what reassures parents.
Step 5:
Turning Insights
Into Impact
Our focus groups don’t just collect data—they drive product transformation, ensuring your brand delivers both commercial success and meaningful experiences for children and families.
How we help brands succeed:
✔️ Refining play experience to keep children engaged longer.
✔️ Improving accessibility to ensure inclusivity.
✔️ Optimizing messaging so parents instantly understand a product’s value.
Every recommendation we make supports both brand success and child development.
“Our expert consultations bring a rare blend of clinical expertise and creative problem-solving, helping you refine your product to its fullest potential.”
Better Play,
Better Products,
Better Impact
At Play To Do, we bridge the gap between what brands need to succeed and what children need to thrive. We don’t just analyze play—we partner with brands to create experiences that bring joy, learning, and inclusion to every child. “Our tailored recommendations not only address your unique challenges but also drive measurable improvements in product performance and consumer satisfaction.”
🎯 Let’s create something extraordinary! Whether refining an existing product or developing something brand new, Play To Do is here to elevate your vision. Let’s talk play!
