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Play to Do - Toy Analyst

Transforming Play, Inspiring Innovation

We leverage child development, clinical expertise, and data-driven insights to refine products and elevate play environments for children.

— About Our Impact
  • Recommendation
The Toy Association

The Toy Association

"I am pleased to recommend Tonina and her Team as an exceptional partner and supporter of The Genius of Play. I had the privilege of working closely with Tonina on Let’s Play: A Playbook for Kids of All Abilities and can confidently say that she brought invaluable expertise, dedication, and creativity to the project."

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  • PLAY BALL IN THE HOUSE
Olly ball

Olly ball

"All of us at Team Ollyball highly recommend Tonina and her Play To Do team for their expertise and dedication to empowering play with learning."

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  • Bringing Creativity to Life
MAKE IT REAL

MAKE IT REAL

"I highly recommend Tonina for her outstanding work in conducting multiple focus sessions for some of our newly developed toys. Her expertise as a pediatric occupational therapist and child development expert brought invaluable insights that significantly enhanced our product design. "

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  • tool for learning, exploration, and emotional connection
Ahvian The Creative

Ahvian The Creative

Play To Do, helped refine key elements that enhanced the book’s engagement, interactivity, and educational value. Through structured focus groups and in-depth product analysis. The insights helped strengthen the book’s interactivity with puppets, social-emotional learning prompts, and alignment with national and state standards—making it a truly versatile educational resource.

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  • Bringing Creativity to Life
toy inventor and innovator

toy inventor and innovator

"Their creativity and passion for play shine through in their ability to leverage research to enhance product design, play patterns, instructions, and packaging. Whether you’re developing a new product or refining an existing one, the Tonina and the Play To Do Team is a secret weapon for driving engagement and impact."

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  • Bringing Creativity to Life
President 3DuxDesign

President 3DuxDesign

"Beyond their technical expertise, Tonina and her Play To Do team, is a strategic and dedicated partner who approaches every challenge with rigor, creativity, and an unwavering commitment to quality. Her insights have been invaluable in developing assessment tools that not only measure learning outcomes but also drive continuous improvement and innovation."

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— We Build Collaborative Solutions for Impactful Play and Learning.

Playful Solutions that Empower Growth

Play To Do collaborated with The Toy Association's Genius of Play to enhance play-based resources, contributing expertise in child development, cognitive skills, and inclusive play. Our insights supported content development, ensuring products and materials that foster creativity, problem-solving, and developmental milestones for children of all abilities.

Play To Do provided expert support in early childhood development, enhancing toy design, play patterns, and packaging for both typical and neurodiverse children. Our research-driven approach ensures products are engaging, impactful, and developmentally supportive.

 

Play To Do provided expert-led focus groups for toy companies, enhancing toy designs with pediatric OT insights on child engagement, motor development, and play patterns. Our analysis helped to ensure products are developmentally appropriate, engaging, and impactful across diverse age groups.

 

Play To Do collaborated with 3DuxDesign to refine their STEM learning experiences through a comprehensive evaluation framework. Leveraging our expertise in pediatric occupational therapy, sensory integration, and child development, we helped ensure that the program effectively supported diverse learners. Our insights guided the development of tools to assess student engagement, problem-solving, and growth, driving continuous improvement and enhancing the program's educational impact.

 

— The play impact

Trusted by leading

toy companies and educators

“Their deep expertise in early childhood development, backed by years of clinical experience, makes Tonina and her Play To Do Team an invaluable asset for anyone innovating and manufacturing toys and products for both typical and neurodiverse children. Their creativity and passion for play shines through in their ability to leverage research to enhance product design, play patterns, instructions, and packaging.” — Jillian Lakritz Innovations

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